Marketing is about more than selling your ROC to the outside world. That’s certainly a part of it — a big part, to be sure. Building a brand for your ROC helps fill vacant sites with new Members and helps existing Members sell their homes quickly and for top-dollar when they decide to move. A good reputation in your city or town makes your ROC not not only a desirable place to live, but also an asset to the community at large.
But establishing a strong public brand requires buy-in from your neighbors, too. If they don’t think and speak highly of the ROC, who will? Building a healthy, vibrant ROC means engaging with the other Members, a strong volunteer base and more.
Click here to learn about low-cost community improvements that can serve as a first step toward building or improving your ROC’s brand.
Download the resources below and share with new Members or anyone who’s curious about your helping out.