ROC USA Welcomes Jenine Parham as Market Development and Acquisitions Associate

CONCORD, N.H.—ROC USA® is pleased to announce the hiring of Jenine Parham as Market Development & Acquisitions Associate.

In this role, Parham will conduct market development research and outreach in support of the ROC USA Direct team. She will also be responsible for conducting lead generation and assist in the planning and executing of marketing initiatives. She will work closely with ROC USA Direct Program Manager and VP of Acquisitions, Angela Romeo.

“The addition of Jenine to the team will elevate and bring the ROC USA Direct team to the next level,” said Romeo. “It will also be great to pilot new ideas which will allow us to bring best practice recommendations to all of ROC USA® Network.”

“My favorite thing to do is work with others because I always learn something new, whether it be about the work or the people I work with,” said Parham.  “The work I do allows ROC USA to understand better and communicate effectively.”

Prior to joining the ROC USA team, Parham worked for ROC USA Network affiliate Carolina Common Enterprise as the Director of Marketing Development & Acquisitions. At CCE, Parham built and launched the organization’s lead generation management tool and launched the organization’s ROCarolinas website.

A seasoned marketing professional with over 10 years of experience, Parham has also had corporate marketing experience with Mercedes-Benz and US Cellular.

Parham holds a Bachelor of Science (B.S.)  in Business Administration emphasis in Marketing Management from Lander University and an MBA in Marketing Management from the University of Phoenix. She is also working toward an Educational Doctorate (Ed.D.) in Management and Organizational Leadership from the University of Phoenix, which she expects to complete this year.

Parham will work remotely from Durham, North Carolina.


Jenine Parham,